Donald Glover Adidas sneakers, Variants include the Nizza Blank Canvas and Nizza Premium "Noble Indigo" (tie-dye blue)

Donald Glover Presents

Creative Collaborators

Donald Glover, Ibra Ake, Sam Jay, Jamal Olori, Sing J Lee, Sylvia Zakhary, Fam Udeorji, Chayse Irvin, Simon Rassmusen,

Client

adidas

Synopsis

The Donald Glover Presents project is a series of short films starring Donald Glover and Academy Award-Winning actress comedian, Mo’Nique, to launch a collaborative sneaker line with Adidas Originals. The campaign consists of five short films—titled Timber, 1985, Avocado, Polenta, and Dusty—directed by Ibra Ake, written by Sam Jay and Jamal Olori, and produced by Mamag & Glover's creative collective Royalty. The films open in media res (in the middle of the story) with zero traditional exposition or explanation of Donald and Mo'Nique's relationship. The vignettes serve as conceptual commercials for Glover's re-imagined classic Adidas sneaker designs—the Nizza, Continental 80, and Lacombe. The shoes, co-designed by Lennard Macarena, feature an intentionally distressed, worn-in canvas look with raw, frayed edges, and a moth logo (the symbol of the collaboration), designed to show more "story" and personality the longer you wear them.

  • A man in a tuxedo holding a plate of food stands next to a woman in a light-colored dress, both inside a house near a staircase.
  • A man wearing a white beekeeping suit and a mesh veil over his face stands indoors near a stone wall, with some ropes and a wooden table in the background.
  • A man with a beard and curly hair sitting in an ornate armchair in an art studio, surrounded by paintings, books, and art supplies, with lots of natural light.
  • A shirtless man with dark hair and a beard is standing near a fireplace, while a woman with braided hair is sitting and talking on the phone in a room decorated with plants.
  • A person walking through a dimly lit corridor with a large Adidas logo on a glass door or window at the end.