. Director Sing J. Lee directed the promotional or director's cut video project for Amazon Music Rap Rotation

Rap Rotation ‘House Party’

Creative Collaborators

Sing J Lee, Sylvia M Zakhary, Frank Mobilio, Leo Volcy, Yazz Alali

Client

Amazon Music

Synopsis

Commissioned by Amazon Music to launch their flagship hip-hop playlist Rap Rotation, Mamag produced a Sing J Lee directed house-party-inspired film co-written with Sylvia M Zakhary that captured the vibrant, interconnected spirit of modern hip-hop culture. Set inside a sprawling, star-studded kickback, the campaign brought together an unrivaled lineup of talent—including Teyana Taylor, YG, Cordae, Chance the Rapper, Ty Dolla $ign, ScHoolboy Q, and Mustard—to ground the brand's streaming presence in raw, authentic camaraderie. Blending high-energy choreography, intimate slice-of-life moments, and culture-shifting visual direction, the project transformed a standard product platform launch into an iconic, community-driven celebration of hip-hop.

  • A group of people at a party or nightclub, with one person in the foreground wearing a tie-dye shirt and jewelry, smiling with eyes closed, surrounded by others in dim, colorful lighting.
  • A group of young adults at a party or gathering, smiling and taking a selfie. They are dressed casually, with some wearing sunglasses, hats, and accessories, and one person making a peace sign.
  • A woman with short hair is wearing headphones and a long-sleeved dress with an orange and black pattern, posing with her arms raised against a wooden wall with colorful framed pictures.
  • A woman with long black hair, wearing hoop earrings, layered necklaces, and a black and white striped top, standing next to a man with short hair, wearing jewelry and a T-shirt featuring a face illustration against a dark background.
  • Close-up of a woman with long black hair, makeup, and a nose ring, wearing a pink and teal bag with writing on it, looking at the camera.